Top 5 Social Apps Performance in Guatemala - Q4 2024

During the fourth quarter of 2024, the leading social apps in Guatemala demonstrated varied performance in downloads, revenue, and active user metrics. This analysis, based on data from Sensor Tower, provides insights into the trends observed across these popular platforms.

TikTok - Videos, Shop & LIVE saw a notable rise in weekly revenue, peaking at approximately $86K in late November. Downloads increased significantly towards the end of December, reaching around 87K. The app maintained a robust user base, with active users fluctuating between 4.9M and 5M throughout the quarter.

Facebook experienced stable weekly revenue, mostly around $2.4K to $3.2K. Downloads showed an upward trend, peaking at about 70K in December. Active users remained strong, reaching nearly 5.9M in mid-December.

Instagram demonstrated a consistent revenue stream, averaging around $3.4K per week. Downloads were steady, with a peak of about 48K in late December. The app engaged a large user base, with active users climbing to approximately 3.6M by mid-December.

Threads maintained a steady download rate, ending the quarter at approximately 23K. Active users increased towards the year's end, peaking at over 820K in mid-December.

Bigo Live - Live Streaming App saw varied revenue, with a notable peak of $551 in October. Downloads were highest at the beginning of the quarter, around 16K, with active users peaking at over 48K in early December.

For more detailed insights and trends on these applications, visit Sensor Tower.